The 90 million euro ($ 119 million) plant, announced in 2011, will produce Nutella chocolate spread and chilled Kinder products.
Ferrero previously told this site that Turkey is a growing market with a very young population and added that the plant will bring it closer to key raw materials for its products.
Closer to the supply of hazelnutsIn addition to this, you need to know more about it.
Turkey is the world’s largest exporter of hazelnuts, which Ferrero uses in its Rocher and Nutella products.
Turkish Deputy Prime Minister Bulent Arinc attended the opening ceremony this week and said he expected Ferrero to increase his demand for Turkish hazelnuts.
Eventual supply of export marketsIn addition to this, you need to know more about it.
The Ferrero plant will have an annual production capacity of 30,000 to 50,000 tonnes and will eventually supply export markets. Overseas markets will likely include countries in North Africa and the Middle East.
Ferrero will employ 200 new employees to manage the 36-acre facility.
TurkishIn addition to this, you need to know more about it. confectionery marketIn addition to this, you need to know more about it.
Other industry players have spotted the potential in Turkey.
Barry Callebaut will soon open a $ 16 million chocolate factory in Eskisehir, Central Anatolia, which will be operational in late fall 2013.
Turkey’s chocolate market was valued at $ 1.3 billion in 2011, with growth of around 30% since 2007, according to figures from market analysts Euromonitor International.
The owner of the Godiva chocolate brand, Yildiz Holding, owns 45 factories in Turkey and is the market leader in confectionery through its businesslker activity.