Haelixa Joins QIMA, Diamond Denim on Supply Chain Transparency – Sourcing Journal



Haelixa, a DNA traceability provider, and QIMA, which offers supply chain compliance solutions, have collaborated to offer a suite of physical traceability and audit solutions.

The offer meets the need for 100% reliable data related to the origin of products and the standards applied in global supply chains. Haelixa’s traceability solution is DNA-based and provides forensic proof of product origin and authenticity from source to retail.

Haelixa can develop a unique DNA marker to identify a specific brand, supplier, collection or even production lot and type of material. Unlike a paper chain of custody or blockchains, product information is never separate from the product itself, but integrated securely and tamper-proof.

QIMA partners with retailers, importers and brands like Guess to secure, manage and optimize their global supply network. The company operates in more than 85 countries and offers on-site inspections, supplier audits, laboratory tests and certifications combined with a digital platform that provides precise information on quality and compliance.

Through systematic sampling and testing of “Haelixa Marked and Traced” products, product information can be read at any point in production, allowing off-site inspection in addition to traditional on-site inspection. via an audit for the first time. Haelixa’s technology enables simple data reconciliation between all nodes in the supply chain to prevent and detect irregularities between and at each individual stage.

To add a layer of monitoring and control, the application of Haelixa markers can be audited on site by QIMA. Both companies offer consolidated reports to link Haelixa’s traceability data to QIMA audit and inspection data collected at all levels. Brands and retailers gain full visibility into the supply chain of their products and can link it to the quality and compliance performance of their suppliers.

“Haelixa’s technology is an excellent complement to QIMA’s global presence and the services we offer,” said Sébastien Breteau, Founder and CEO of QIMA. “By joining forces, we can help brands and retailers step up their traceability game. “

Michela Puddu, CEO of Haelixa, described the solution as a “strong value proposition at a time when brands and suppliers are under increasing pressure from end consumers and authorities to prove that social standards and environment are respected in their supply chain ”.

Haelixa also worked with vertical denim maker Diamond Denim to promote transparency within denim supply chains. With its DNA-based traceability solution, Haelixa addresses three key challenges in the textile industry: the need for transparency in global textile supply chains and the ability to prove product origin and sustainability claims.

Diamond Denim is part of the Sapphire Group, one of Pakistan’s largest vertically integrated textile groups, and offers vertically integrated solutions from yarn to clothing with a strong emphasis on sustainable fibers, environmentally friendly chemicals. environment and water savings. The collaboration with Haelixa shows Diamond Denim’s commitment to transparency through traceability.

In the first joint project, cotton fiber was marked after the bales were opened at the Diamond factory in Lahore, Pakistan. The reading, carried out in the Haelixa laboratories in Switzerland, was carried out with the garment after several household washes, as well as with various intermediate products from different production stages.

Diamond needed a traceability solution that met their sustainability standards, and Haelixa markers were proven to be safe for humans and the environment, GMO-free, vegans, GOTS compliant and Oeko-Tex 100. While Diamond Denim is investing heavily in new environmentally friendly and sustainable technologies to increase its use of recycled fibers, Haelixa will support the company in an upcoming project providing forensic evidence for claims related to the use of recycled fibers.

“We are very satisfied with our first industrial application of the Haelixa marker,” said Ali Abdullah, co-founder of Diamond Denim by Sapphire. “After production was complete, we returned both blind-marked and unmarked samples to Haelixa and their analysis was found to be 100% accurate. As part of our mission to provide a clean and sustainable denim product, physical traceability is a big step forward. Haelixa strengthens our already strong supply chain controls and provides compelling evidence that our product does what we say it does. “



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