“Click me…!” The influence of clickbait on user engagement in social media and the role of digital nudging »

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The article linked below was recently published by PLoS One.

Title

Click on me…! The influence of clickbait on user engagement in social media and the role of digital nudging

Authors

Anna Katharina Jung
University of Duisburg-Essen

Stefan Stieglitz
University of Duisburg-Essen

Tobie Kissmer
University of Duisburg-Essen

Milad Mirbabaie
University of Paderborn

Tobias Kroll
University of Duisburg-Essen

Source

PLoS ONE 17(6): e0266743

DO I: 10.1371/journal.pone.0266743

Summary

Clickbait to trick people into clicking on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of likes, shares and comments. For this, we use a dataset of over 4,400 Facebook posts from 10 different information sources to analyze how clickbait in post titles and in post text influences user engagement. Our study results revealed that certain features (e.g., unusual punctuation and common clickbait phrases) increase user interaction, while others decrease engagement with Facebook posts. We then use our results to discuss the potential role of digital nudging in the context of clickbait. Our findings contribute to understanding and using the effect of different framings in social media.

direct to Full text article

Filed Under: Data Files, News, PLOS

About Gary Price

Gary Price ([email protected]) is a librarian, writer, consultant and frequent speaker based in the Washington DC metro area. Prior to starting INFOdocket, Price and Shirl Kennedy were the founders and editors of ResourceShelf and DocuTicker for 10 years. From 2006 to 2009, he was director of online news services at Ask.com and is currently an editor at Search Engine Land.

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